Our Services

Whether you’re a self-storage operator trying to streamline operations or upgrade your systems, or a tech provider aiming to refine your products and better serve the industry, Bright Beetle Consulting is here to help.

For operators, we can help you refine clunky processes, optimize your system settings, share how to automate your work, and upgrade outdated systems and tools that don’t quite fit your needs. We align technology and teams to create solutions that work seamlessly with your business, ensuring you can move forward with clarity and confidence. Whether you need one-time project support or an ongoing partnership through fractional CTO services, team development, or strategic advisory, we create solutions that don’t just work—they work for you.

For tech providers, we partner with you to enhance your products and processes: helping you deliver solutions and offerings that truly resonate with self-storage operators. By refining features, improving onboarding, and aligning your offerings with real-world operations, we make technology more accessible and valuable for everyone in the industry.

Because It isn’t about the tools or systems, no matter how cool they are—it’s about making them accessible and effective to help our industry thrive.

Let’s build something bright together.

FOR OPERATORS

Fractional CTO Services

Need senior-level technical leadership but not ready for a full-time hire? We offer fractional CTO services that guide your business through strategic decision-making, tech implementation, and innovation.

  • Technical Strategy & Vision

  • Systems Implementation & Scaling

  • Executive Leadership for Tech Teams

Project Planning & Implementation

Smooth execution starts with a strong plan. We help teams implement initiatives efficiently—no derailments, no team left behind.

  • Project Scoping & Roadmaps

  • Process Optimization

  • Technology Rollout Support

Team Development & HR Services

Technology succeeds when people thrive. We focus on developing team capacity, alignment, and growth while ensuring strong HR foundations.

  • Leadership Development

  • Team Coaching & Communication

  • HR Strategy & Organizational Design

FOR TECH PROVIDERS

Market Positioning Services


Want to ensure your product stands out in the self-storage market? We help you refine your messaging, align with industry needs, and identify opportunities for differentiation.

  • Strategic Positioning & Messaging
    Tailor your product’s message to resonate with self-storage operators.

  • Competitive Analysis
    Understand where your product fits and how to stand out.

  • Market Alignment
    Ensure your features, benefits, and packaging address the real-world needs of operators.

Operator-Centric Product & Pitch Reviews


Struggling to connect with operators or gain traction in the self-storage market? We provide expert reviews to help your product and sales approach align with operational realities.

  • Pitch Refinement
    Craft pitches that address operator priorities and pain points.

  • Product Alignment Review
    Identify gaps between design and operator needs to enhance appeal and usability.

  • Pricing & Packaging Optimization
    Adjust your offerings to fit operators’ expectations and budgets.

Onboarding & Adoption Solutions


Need to onboard self-storage operators who lack in-house tech support? We create streamlined processes and resources that ensure a smooth transition.

  • Seamless Operator Onboarding
    Develop onboarding strategies tailored to operators’ capabilities.

  • Training & Support Materials
    Provide operator-friendly resources to minimize friction.

  • Ongoing Engagement Strategies
    Foster long-term satisfaction and loyalty with your product.