Welcome to Bright Beetle Consulting

At Bright Beetle Consulting, we’re passionate about helping technology and teams work better together across the self-storage industry. Whether you’re an operator looking to choose the right tools, optimize systems, or troubleshoot challenges, or a tech provider aiming to refine products, improve onboarding, or enhance user experiences, we’re here to make the tricky stuff feel simple. By aligning technology with real-world needs, we create solutions that are seamless, sustainable, and accessible—because progress should bring everyone along for the ride.

Let’s build something bright together.

Our Services

For Operators - Tech That Works, Support You Can Trust
At Bright Beetle Consulting, we make technology simple, strategic, and accessible. Whether you need help with a specific project, ongoing tech guidance, or fractional CTO support, we’re here to tailor solutions to your goals. From system reviews to strategic advisory, we’ll help you navigate the complexities, so your technology works for your business—not the other way around.

Fractional CTO Services

Need senior-level technical leadership but not ready for a full-time hire? We offer fractional CTO services that guide your business through strategic decision-making, tech implementation, and innovation.

  • Technical Strategy & Vision

  • Systems Implementation & Scaling

  • Executive Leadership for Tech Teams

Project Planning & Implementation

Smooth execution starts with a strong plan. We help teams implement initiatives efficiently: no derailments, no team left behind.

  • Project Scoping & Roadmaps

  • Process Optimization

  • Technology Rollout Support

Team Development & HR Services

Technology succeeds when people thrive. We focus on developing team capacity, alignment, and growth while ensuring strong HR foundations.

  • Leadership Development

  • Team Coaching & Communication

  • HR Strategy & Organizational Design

For Tech Providers - Tech That Fits, Insights You Can Use
At Bright Beetle Consulting, we help self-storage tech providers create products that are accessible, aligned, and operator-friendly. Whether you’re refining a pitch, improving onboarding, or rethinking your product strategy, we’re here to tailor guidance to your goals. From market positioning to process improvements, we’ll help you bridge the gap between innovative technology and real-world operations, so your solutions deliver value where it matters most.

Market Positioning Services


Want to ensure your product stands out in the self-storage market? We help you refine your messaging, align with industry needs, and identify opportunities for differentiation.

  • Strategic Positioning & Messaging
    Tailor your product’s message to resonate with self-storage operators.

  • Competitive Analysis
    Understand where your product fits and how to stand out.

Market Alignment
Ensure your features, benefits, and packaging address the real-world needs of operators.

Operator-Centric Product & Pitch Reviews


Struggling to connect with operators or gain traction in the self-storage market? We provide expert reviews to help your product and sales approach align with operational realities.

  • Pitch Refinement
    Craft pitches that address operator priorities and pain points.

  • Product Alignment Review
    Identify gaps between design and operator needs to enhance appeal and usability.

Pricing & Packaging Optimization
Adjust your offerings to fit operators’ expectations and budgets.

Onboarding & Adoption Solutions


Need to onboard self-storage operators who lack in-house tech support? We create streamlined processes and resources that ensure a smooth transition.

  • Seamless Operator Onboarding
    Develop onboarding strategies tailored to operators’ capabilities.

  • Training & Support Materials
    Provide operator-friendly resources to minimize friction.

Ongoing Engagement Strategies
Foster long-term satisfaction and loyalty with your product.